Individuality Swimming & Fitness
  • CLASSES
    • Parent & Baby
    • Group Swimming Lessons
    • 1-1/2-1 Lessons
    • Adult Swimming Lessons
    • Intensive Swimming Lesson Courses
    • Pre-Club Development
    • Adult and Junior Fitness
    • Mermaid Lessons
    • How to Book
  • POOLS
    • Bournemouth Collegiate School
    • Bournemouth Westcliff Hotel
    • Ferndown Pool
    • Hamworthy Junior School
    • Meyrick Park
    • Portfield School
    • Talbot Heath School
    • Talbot Primary School
    • Victoria Education Centre
  • ABOUT US
    • Meet The Team
    • FAQs
    • News/blogs
    • Join The Team
  • TRAINING
    • Swimming Teaching and Aquatics
    • Lifesaving
    • First Aid
    • Pool Plant Maintenance
  • SHOP
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Individuality Swimming & Fitness
4.9
Based on 285 reviews
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Jo Wilson profile picture
Jo Wilson
2 weeks ago
After years of paying for group lessons elsewhere and seeing very little progress, I finally moved my boys to Individuality Swimming — and I can’t believe the change. In just four weeks of 2:1 lessons, their progress has been incredible.

Luke is fantastic. He connects with both of my boys so naturally, and they trust him completely. Their confidence has grown and their skills have improved massively.

I honestly wish I’d switched sooner. Group lessons might be cheaper, but you don’t get the results. Paying more for Individuality Swimming has been worth every single penny.
Dom Meacher profile picture
Dom Meacher
3 weeks ago
Avoid Individuality Swimming if you expect local customer care.

​This business is a conveyor belt of lessons set up to extract cash, not care for customers. Be warned: if you need to cancel a subscription, their "computer says no" policy is as rigid and faceless as a national corporation—except this is a local business.

Because of their absolute inflexibility over a late cancellation, they've lost a customer who was ready to book group classes from September. They won't see another penny of mine.

​The warning signs were there from day one back in January at Talbot Heath School. No signs telling you where to go, and absolutely no one to greet us for our first-ever 1:1 tuition session. We were left completely in the dark about what to do or where to go. Add in that progress has completely stagnated over the last month, with the exact same drills repeated on an endless loop, and it's clear they just don't care about the individual swimmer.
​Save your money and look elsewhere.
Speedy Bricks profile picture
Speedy Bricks
3 weeks ago
I had a fantastic time on this first aid course! Gerard made everything engaging, interactive, and easy to understand. My favourite parts were learning CPR and practising different bandaging techniques, as they were very hands-on and gave me confidence to use these skills if they’re ever needed. The course struck a great balance between learning and having fun, making the day enjoyable from start to finish. I would highly recommend it to anyone wanting to learn essential first aid in a relaxed and supportive environment.
Dave Loosemore profile picture
Dave Loosemore
3 weeks ago
Sarah Sun profile picture
Sarah Sun
4 weeks ago
We have had a fantastic experience with Individuality Swimming. Both of my children have thoroughly enjoyed their lessons and have made great progress in both confidence and swimming ability.

A special thank you to Will and Keegan, whose knowledge, patience and encouragement have made a real difference. They always created a positive and supportive environment, helping the children feel comfortable and motivated.

We are very grateful to the whole team and look forward to returning in the future. Highly recommended.
Marianne Connor profile picture
Marianne Connor
2 months ago
Very impressed!
My daughter had her first lesson with Zoe and Keegan last week and absolutely loved it. I was so impressed with the way they interacted with the children, encouraging them and making them all feel special. They covered so much in half an hour, yet made it all so fun. They have clearly been teaching a while!! My daughter can’t wait for next week! Thank you so much Zoe and Keegan 🙏🏻
Laura Hirst profile picture
Laura Hirst
3 months ago
Andrew is absolutely amazing with my son.
James has complex needs.
But Andrew right from the start clicked with James,takes it slowly,is so calm and patient with him.
As James is very quiet and not very confident around new people,Andrew has definitely got the knack to bring James out of his shell.
Would definitely highly recommend Andrew.
Absolutely amazing.
Olga Temnik profile picture
Olga Temnik
3 months ago
It’s an amazing swimming school. My daughter attended for almost seven years, progressing from a complete beginner to pre-club level. The class sizes were always kept small, and the instructors were consistently knowledgeable, attentive, and supportive. They create a fun and encouraging environment, and she always looked forward to her lessons. She also had the opportunity to take part in dedicated workshops and mermaid sessions, which she absolutely loved. I would highly recommend it.
Gemma Spicer profile picture
Gemma Spicer
3 months ago
My son is loving his 1:1 swimming lessons his confidence has grown massively and his instructor Olivia is amazing with him
We are so happy with our lessons and would highly recommend Individuality Swimming
Mark Burgess profile picture
Mark Burgess
3 months ago
A great two days, with top-notch instruction to gain the "Pool Emergency Responder" qualification.

Thank you.
Bethan Parmenter profile picture
Bethan Parmenter
3 months ago
Brilliant training from Gerard. Knowledgeable, friendly and encouraging trainer.
Samantha Morton profile picture
Samantha Morton
4 months ago
Really happy with the swimming lessons over the last 2 years and my son loved Anand’s class. Highly recommend
anna t profile picture
anna t
4 months ago
Both of my kids took part in a Mermaid swimming class and truly enjoyed it! They had lots of fun and it was a great, new experience for them . I have received some photos and videos which we will cherish for years to come.
Iuliana Dumitriu profile picture
Iuliana Dumitriu
4 months ago
Amazing course, my daughter has enjoyed her lessons really much.
Foxtrot Kilo Victor profile picture
Foxtrot Kilo Victor
4 months ago
We did the Easter intensive course and the progress has been amazing. I would definitely do it again.
Elysia Dayman profile picture
Elysia Dayman
5 months ago
I had my first swimming lesson with Individuality last night at the age of 26, and it was a fantastic experience. I can already swim, but I’ve signed up for my first triathlon and wanted to improve my front crawl technique.

My instructor, Zoe, was wonderful—really encouraging, supportive, and full of helpful advice. She quickly identified areas I could improve and explained everything clearly, which made a big difference.

The lesson took place at Hamworthy Park Junior School, and the facilities were lovely and very clean, which made the whole experience even better.

I’ll definitely be booking another session in a few weeks and practising what I’ve learned in the meantime. I’d highly recommend Individuality Swimming to anyone, no matter your age or ability, you’re never too old to improve and enjoy learning something new!
Nezhlya Syuleyman profile picture
Nezhlya Syuleyman
5 months ago
Thank you, Andrew for all your support and patience while learning to swim! I’m glad I start swimming and I am lucky with the best instructor - Andrew!
You explain techniques really clearly, which makes it easy to follow.
Your patience with beginners is great—it creates a comfortable learning environment.
I like how you give individual attention and correct mistakes gently and your sense of humour is great!
It’s been a pleasure!
Nezi
Madeleine Williamson profile picture
Madeleine Williamson
5 months ago
Really rate Jodie’s teaching at individuality swimming. Excellent techniques taught lots of encouragement really motivates kids to try their best.
Chelle profile picture
Chelle
5 months ago
Jodie is a great swimming instructor for both of our children. She is calm and patient and they always enjoy their lessons with her and have made great progress.
Kerri Snape profile picture
Kerri Snape
5 months ago
Excellent! Both my children have lessons with Jodie and Matt and they are fantastic with both children who have come along so far with their swimming in the past 12 months as a result! Every week sees an improvement!
izzymac1000 1 profile picture
izzymac1000 1
5 months ago
Jodie was really supportive and had a great connection with my niece! Great coordination with her fellow instructor - my niece had a lot of fun and is keen to come again
Felicity Johnson profile picture
Felicity Johnson
5 months ago
Jodie has been a fantastic effective swimming instructor to my grandson and we’re really happy with the progress he is making with her. Jodie strives to make the lessons interesting and different with some games at the end after hard work has been put in.
Emma Wells profile picture
Emma Wells
5 months ago
Jodie has been great with my little one. She is friendly and approachable and makes it fun for the children in the lesson.
Tiffany Bateman profile picture
Tiffany Bateman
5 months ago
Jodie has been absolutely brilliant with my girls. She is kind, friendly and takes the time to help them feel at ease.
Claire Reah profile picture
Claire Reah
5 months ago
My daughter has had lessons with Jodie for just over a year now. It's her favourite club each week and she can't wait to get in the pool! Jodie is a great instructor, not only just because she's taught her to swim. She makes lessons fun, always makes her laugh & has made her confidence grow! We are very grateful to have found an instructor who doesn't just boss the kids around from the side but takes the time to get to know them all and clearly enjoys her role!
sian barnes profile picture
sian barnes
5 months ago
Really impressed with the quality of teaching given at Individuality!! My son has improved leaps and bounds! Jodie is a wonderful teacher and is so good with the children!!
Doris Matos profile picture
Doris Matos
5 months ago
Absolutely amazing! They have always tried to accommodate siblings swimming on the same day, Beccy has been particularly helpful with that. Both swim instructors, Jodie and Tasmin, are superb. Highly recommended!
chloie hayter profile picture
chloie hayter
5 months ago
My little one has a swimming lesson with Andrew every Tuesday morning, he absolutely loves it and loves Andrew as well, we have seen a massive improvement in his swimming since having Andrew as his swimming instructor
Susan Way profile picture
Susan Way
5 months ago
Jody is an enthusiastic swimming teacher and I always feel I have had a good work out following her session. Jody shows an interest in us by asking what sort of week we have had and how we are feeling before the swim.
Anna profile picture
Anna
5 months ago
I have been taking my 21 month old for over a year to Andrew’s class in Ferndown and I cannot recommend this class enough! We recently went on holiday and I couldn’t get her out of the water, including the toddler slides (going down by herself!!). This class has not only taught her social interaction, basic skills to swim but most importantly, she has no fear of water which is so important.
Andrew is always so friendly and welcoming, has an AMAZING singing voice and just generally brilliant.
Claire Shutler profile picture
Claire Shutler
5 months ago
My daughter’s confidence in the water and swimming ability has hugely improved since she has joined Andrew’s swimming lessons. Andrew has been so encouraging and patient with her, and his lessons are always fun!
Danielle Clarke profile picture
Danielle Clarke
5 months ago
Jodie and Tim are wonderful instructors
Sabrina B profile picture
Sabrina B
5 months ago
Our little boy has been swimming just shy of him turning 12weeks. His confidence & ability in the water has come on so much.
We attend the Sunday morning session with Jodie & Tim who are both very upbeat & friendly. They are great with the kids.
Erin May profile picture
Erin May
5 months ago
My daughter loves her Sunday morning classes with Jodie and Tim. Would thoroughly recommend Individuality to everyone
Kiri Page profile picture
Kiri Page
5 months ago
My favourite time of the week is watching my girls learn to swim with Individuality! The instructors are great!
Jodie knows how to encourage and help our girls progress each lesson. We would highly recommend 🙂
Matthew Rogers profile picture
Matthew Rogers
5 months ago
Jody has been fantastic for the last few years with Ania. We are very happy with the on going progress! Thanks Matt & Marta
Simon Eaton profile picture
Simon Eaton
5 months ago
We’ve been with Individuality Swimming School for over 4 years now, and it’s been an absolute joy watching our little human’s journey and confidence in the water grow week by week. The progress they’ve made is brilliant, but even more importantly, they genuinely love their lessons.

A special shout out to Jodie, his current tutor, who is fantastic. Patient, encouraging and brilliant at building confidence while still keeping things fun. We also want to say a big thank you to Vicky, Anand, Rhianna and Andy, who have all played a key part in his journey over the years. Every instructor we’ve come across has been supportive, professional and clearly passionate about what they do.

If you’re looking for a swimming school that really cares about your child’s development and confidence in the water, we couldn’t recommend Individuality Swimming School highly enough.
Sam Ellis profile picture
Sam Ellis
5 months ago
Jodie is a brilliant swim coach, my son really likes her and he has made a lot of progress quickly with weekly lessons. The intensive course with Jodie was very successful and my son enjoyed every minute of it
Jennifer Harris profile picture
Jennifer Harris
5 months ago
Great swim school – my children really enjoy their lessons at Individuality. The teachers are friendly, professional and create a lovely, supportive environment. Special mention to Tasmin, Charlotte and Matt, who have all been fantastic. Highly recommend!
Dan Veiga profile picture
Dan Veiga
5 months ago
Our little boy has been with Individuality Swimming since he was 10 months old, and they have done an amazing job with him — especially Andrew. What a talented and patient instructor! All of the instructors are so attentive and naturally gifted, and Harry has come on so well with their support. Their patience, encouragement, and skill have made such a difference. We’re really happy and would highly recommend Individuality to anyone looking for swimming lessons for their child.
Nicole Westgarth profile picture
Nicole Westgarth
5 months ago
Aaliyah is very friendly and good with the children. She gives good direction.
She is very good at one to one sessions.
We are happy with this swimming session
Sarah Spikings profile picture
Sarah Spikings
5 months ago
We have been with Individuality for 5 years now and my children love their swimming lessons! I like the small class sizes and getting to know other parents and children. The transitions from parent-and-child classes to child-only, to after-school ones have all been handled smoothly. We’ve had some lovely teachers but Andrew is our favourite! Whenever we need to move classes, I always ask for his availability. He makes the classes really fun.
Rie profile picture
Rie
5 months ago
Our 8yo son is currently in beginner 2 lessons with Zoe at Hamworthy.

He started with Individuality when he was 8wks old, but we had to stop due to Covid. Unfortunately he developed a water phobia during the lockdowns. We’ve tried other cheaper swim schools, but the larger groups sizes didn’t suit his needs.

Not a criticism but an observation, I would prefer it if the Parent Portal were updated more often so that I can track progress!
Danielle Howitt profile picture
Danielle Howitt
5 months ago
We attend Andrew’s baby class, it’s fab, he’s fab. Brilliant instructor, very baby led, lots of toys, lots of fun! Brilliant baby swimming class, can’t recommend enough.
Cally Sebis profile picture
Cally Sebis
5 months ago
My son has been attending 1-2-1 lessons with Andrew since November 2024, when he was 5 years old.
He is Autistic, with ADHD and GDD and so finding the best possible swim school for his needs was incredibly important to me.

When he first started he had a really big phobia of the water and was extremely clingy and would continually scream upon entering the pool.
Fast forward to today and I see a happy and confident little boy in the water, working towards front crawl!

Andrew is incredibly kind, patient and understanding of my son's needs and pushes him week on week to achieve his swimming goals, in a way which is fun!
Tim is also wonderful with him and he regularly enjoys a little chat and a big high five before we leave to come home after his lessons.
I would happily recommend them to anyone! 🙂
Isabel Daniel profile picture
Isabel Daniel
5 months ago
Andrew and Tim have been teaching my daughter swimming for sometime now. They are both very helpful and are very good swimming instructors. We really appreciate their help.
Charlotte Lack profile picture
Charlotte Lack
5 months ago
Great lessons!!.. learning with fun!!
Stuart Cunningham profile picture
Stuart Cunningham
5 months ago
Elizabeth Day (Lizzi Hamilton-Ross) profile picture
Elizabeth Day (Lizzi Hamilton-Ross)
5 months ago
Andrew and Tim keep the lessons challenging but fun. They push for continuing improvement whilst being kind and supportive.
Agbaje Oluwakemi profile picture
Agbaje Oluwakemi
5 months ago
Jodie is a brilliant teacher ,very coordinative and proactive.Good swimming environment for children.
Barbara Holló profile picture
Barbara Holló
5 months ago
We’ve been coming for 2 years now to swimming to Individuality.
Since we have Jodie, my son’s. Swimming skills has massively improved.
Matt is a lovely addition to the class and I think it’s a must to have a male energy as sometimes kids can be cheeky.

Loving Jodie and her energy!!!
Individuality’s team in the water and in the office are outstanding!!! Highly highly recommend them !
Catherine Martin profile picture
Catherine Martin
5 months ago
Andrew and verity took both our children today as a one off joint lesson ( normally have 1 to 1) and they were absolutely amazing 👏 kept the children engaged the whole lesson .well done Andrew for your hard work
jonathan hibbert profile picture
jonathan hibbert
5 months ago
Jodie has been amazing at helping our son learning to swim and makes the lessons fun. He looks forward to his lesson all week
Julie robertson profile picture
Julie robertson
5 months ago
My daughter Sienna joined individuality Swimming in the Parent and child class and now working towards her ducking 4 badge and certificate. The classes are well tailored, fun and exciting. My daughter instructor is Andrew I have to say he is amazing with the children engaging makes them laugh whist giving clear instruction there is helpers in the pool too. Fantastic classes. Thank you for what you do.
Pete West profile picture
Pete West
5 months ago
Andrew is a fantastic swimming teacher he has been teaching my children for a number of years now, the way he adapts to both children is truly amazing. This is why we keep going back. 10/10 👏👏👏👏
Joe Williamson profile picture
Joe Williamson
5 months ago
A great environment for my daughter to learn swimming. Jodie her teacher is brilliant
George Stinton profile picture
George Stinton
5 months ago
We have Andrew and he is fantastic. So patient with our son who took time to adjust and must have been challenging. All the team are great.
Dale Walters profile picture
Dale Walters
5 months ago
My child has been taught by Andrew for over a year, from parent and child classes, to now small group. From the first lesson, Andrew has been brilliant. Arthur’s water confidence, skill development and progress has been outstanding. Arthur loves his swimming lessons with Andrew and Verity! He regularly asks if it’s ’Andrew and Verity day’ when he wakes up on a Saturday. We could go to swimming lessons closer to our locality, but, because of Andrew and Verity’s bond and relationship with Arthur, we continue to attend at Talbot school. As a teacher myself, I have recommended Andrew and Individuality to many families. Thank you to all at Individuality - a truly amazing team who skilfully teach children how to swim!
Yasmin Ullah profile picture
Yasmin Ullah
5 months ago
Andrew was brilliant! My baby loved his first swim. Really nice pace and so much packed into 30 mins but in a fun and engaging way.
Elise profile picture
Elise
5 months ago
Willow has been in Jodie and Liv’s class for a little while now and they are so helpful and helped her to archive lots of badges. The lessons have really helped with willow’s confidence in the water.
Sophia Riley profile picture
Sophia Riley
5 months ago
We have had a great experience with Andrew for our toddlers swimming lessons! He's so great with the kids and they really respond well to him! Thanks so much Andrew for all your help xxx
Julian Baker profile picture
Julian Baker
5 months ago
Andrew has been a very good swimming teacher for our grand son. He has has been having lessons for the last year and has moved up a class recently.
Danielle Johnson profile picture
Danielle Johnson
5 months ago
Individuality swimming has helped my daughter gain so much confidence in the water in such a short time. She has been with individuality for a year and considering she has had 2 operations in that time, she is doing really well with her swimming teachers Jodie and Alex and has just completed her Level 4 ducking badge.
Serena D'Arcy profile picture
Serena D'Arcy
5 months ago
Jodie & Alex are great swimming teachers, they are great in guiding children with a clear, kind and assertive approach. My Triplets are doing well with their lessons and their growing confidence in the pool is great to see. Highly recommend
Poppy Atherton profile picture
Poppy Atherton
5 months ago
My little boy moved to individuality with Matilda approximately 6 months ago and we couldn’t be happier. He’s earned two badges since being with her and has confronted his fear of getting his face wet which is massive for us. Thank you to Matilda for your time.. and patience! ❤️
Clair Pay profile picture
Clair Pay
5 months ago
Individuality swimming has been an amazing place for our little boy to learn to swim! His instructor Jodie is very kind and patient with him and helped him gain the confidence to jump in which he didn’t like doing! He loves going swimming every Tuesday and it’s the highlight of his week!
Grace Todd profile picture
Grace Todd
5 months ago
Both of my children go to Individuality, my daughter has Andrew at Ferndown on a Tuesday evening and she absolutely loves it. Andrew really concentrates on getting the children to perfect their strokes and breathing etc but also makes the classes interactive and fun. Would not hesitate to recommend Individuality and especially Andrew as a teacher hes fab!
Martin Challis profile picture
Martin Challis
5 months ago
Andrew has been teaching my son to swim on a 1 - 1 basis over the last year or so.

My son has additional SEND needs, he struggles to learn in a group setting and via traditional approach.

Andrew has been incredibly patient and encouraging. Keen Taylor his approach of teaching to accommodate my son's needs.

I highly recommend individually setting & Andrew,

Thanks for all the effort have put in with our boy, it's great to see how he has developed since coming here
Alistair Budzynski profile picture
Alistair Budzynski
5 months ago
Jodie, Aaliyah and Taylor are fantastic swimming coaches. They have taught both our boys from complete non swimmers to a proficient and safe level. Thanks as always guys and see you next week 🙏🏻🙏🏻🙏🏻
Em Prev profile picture
Em Prev
5 months ago
Andrew has been teaching my daughter to swim since she was under one year old, and now three and a half, she absolutely loves the water. Thanks to Andrew she’s so confident and happy in the water.

He has shown incredible patience throughout her learning journey and always tailors the lessons to suit her pace and personality. What really stands out is how he brings a sense of playfulness into every session, which keeps her engaged while still building her skills.

It’s clear he genuinely cares about the children he teaches, and his calm, encouraging approach has made such a positive difference to her confidence in the water. We feel very lucky to have found him and couldn’t recommend him more highly.
Neil Preece profile picture
Neil Preece
5 months ago
My daughter has been with individuality for nearly 3 years and the tutorship of Andrew has been exceptional. I think he thinks we are stalking him as we have changed times and venues to keep him as he is just brilliant with her and she learns more each times.
Sheran Gollop profile picture
Sheran Gollop
5 months ago
Willow always enjoys her swimming Lessons with Tim and Jodie. It’s all about fun learning for her, concentration is very short span.
She has very complex special needs and Tim and Jodie have adapted their lessons to suit Willow. They very often have to change how they can keep Willows interest. They do this by incorporating, little challenges, songs and strategies to help her improve.
We’re so impressed that Tim has learnt sign language also.
Tim and Jodie always include us by asking about Willow and they both show great patience and awareness when she looses concentration or simply doesn’t want to do something.
Willow has great confidence in the water and between them they have built a relationship whereby she can trust Tim and Jodie..
Andy Hawksworth profile picture
Andy Hawksworth
5 months ago
Excellent venue and teaching is first class by Tim/Jodie. Both really engage the kids and tailor very well to those with less confidence an ability.
Andrew H profile picture
Andrew H
5 months ago
Really great, Tim and Jodie are friendly and patient teachers
Rachel Tucker profile picture
Rachel Tucker
5 months ago
Tim and Jody are so kind and patient with my twins. (And all the children!) They have come on so much with their confidence and I’ve noticed such an improvement with my son. Thank you and I would highly recommend!
Laura Bevis profile picture
Laura Bevis
5 months ago
Tim and Jodie are absolutely fantastic. My son looks forward to swimming every week and his swimming has improved massively. Highly recommend!
Amy Justice profile picture
Amy Justice
5 months ago
Jodie is a great swimming teacher and my son is doing so well in her classes x
Mike Hibbert profile picture
Mike Hibbert
5 months ago
james Owen profile picture
james Owen
5 months ago
Arek has been a fantastic coach for my son. Within 2 hours of swimming lessons, his swimming improved significantly. We've been thoroughly impressed with the service provided by individuality. Great communication, organised sessions and good value you for money.
Amy Hyland profile picture
Amy Hyland
5 months ago
Jodie has been amazing with my daughter. She didnt start swimming until she was 5 years old and had a fear of getting her face wet. She has struggled with anxiety and Jodie has always been patient, understanding and encouraging. She now loves jumping in and going under water.
Clo Dear profile picture
Clo Dear
5 months ago
Thank you Jodie for your lessons for Noah, he always comes out smiling
Isolda Rowley profile picture
Isolda Rowley
6 months ago
Tim & Jody are amazing teachers.My daughter thoroughly enjoys her classes and her confidence and swimming has improved so much. Tim is also a really great teacher and very calm and great with the class.
Rebecca Webb profile picture
Rebecca Webb
6 months ago
My children recently completed a beginners intensive course and really enjoyed it. We were really impressed with the progress they made and felt the teaching was engaging and adapted well to their individual needs.
Erin Moss profile picture
Erin Moss
6 months ago
My daughter has been doing lessons with Jodie Privately and in group settings. We love her and she has brought on my child’s confidence and swimming ability amazingly, We love the lessons there is just the right amount of pushing the child to get the best out of them whilst being in a fun environment.
Josie Worth profile picture
Josie Worth
7 months ago
Would like say how amazing zoe and liv are with my child his confidence has grown over the past few months. Zoe and liv are calm with my son who has Additional needs
He is always excited to come swimming every week .
Michaela Belecka profile picture
Michaela Belecka
7 months ago
We couldn’t be happier with our experience at individual swimming.My daughter started lesson at very young age. The instructors have been absolutely outstanding from day one. They are professional, patient and incredibly attentive, always making sure each child feel safe, supported and confident in water. What really stand out is how well they tailor their approach to each child’s needs. Watching my child from months old and being nervous around the Poole till 9 years later and how confidently swimming, it’s all thanks to the dedication and care of the amazing people at individual swimming.

I highly recommend these swimming lessons at individual swimming to any parent looking for high-quality instruction.
Toby Sinclair profile picture
Toby Sinclair
10 months ago
Extremely disappointing experience. This company feels like a complete money grab — they seem far more interested in taking payments than providing any real customer service. The office team is unresponsive and unhelpful, and getting any kind of support or clear communication is nearly impossible. The instructors look bored and disengaged, which really shows in the lessons. Definitely not worth the money — I’d recommend looking elsewhere for swimming lessons.
Poppy Figgins profile picture
Poppy Figgins
10 months ago
I’ve been taking my daughter for her weekly swimming lessons for a year now and she’s come on loads in her swimming and confidence in the water. You or more like your child needs so be prepared that their swimming instructor can change at a moments notice. The instructor that stands out the most is Andrew. He is brillant at what he does and the kids really respond and learn lots. Many thanks to Andrew.
Response from the owner
10 months ago
Hi Poppy. Thank you so much for for the lovely review! I will pass your comments on to Andrew!
Peter McGowan profile picture
Peter McGowan
10 months ago
Excellent swimming school. All the instructors I had when I attended weekly 1:1 lessons were very knowledgeable, friendly and went above and beyond to help improve my swimming. The Monday evening swim fitness classes at BCS that I went to were also really fun with a wide variety of swim sets (and challenging in a good way!) and the instructors were great. Thank you.
Response from the owner
10 months ago
Hi Peter. Thank you for the great comments! G
Amy Cooper profile picture
Amy Cooper
10 months ago
My daughter has been swimming with Individuality for around 2 years now, her confidence in the water has come on massively. She always looks forward to her lessons with Zoe!
Response from the owner
10 months ago
Thank you for the lovely comment!
radwan wali profile picture
radwan wali
10 months ago
Absolutely lovely service and amazing coaches
Very helpful and supportive
Thank you kristine for your support and help to get my kids joining
Thank you
Response from the owner
10 months ago
Thank you for the lovely feedback!!!
Ek Ong Kar profile picture
Ek Ong Kar
11 months ago
Amazing help from these guys! I went to Individuality Swimming because I’d been having swimming lessons for 6 months and still couldn’t swim. Within 3 lessons I was finally able to complete basic strokes. From that point I continued with some more lessons and in a total of 13 weeks I now not just swim but I swim so nicely and Andy able to enjoy the hobby daily which was always my lifelong dream! I’m so thrilled with the progress I made and I definitely made the right choice coming to these guys who really took the time to ensure I was getting it and actually, tangibly making progress! Thanks to all the team who assisted me getting to where I am now! :-))
Response from the owner
10 months ago
Thank you so much!
Laura Williams profile picture
Laura Williams
12 months ago
My daughter has attended weekly at Talbot primary since October, and also just completed a 1 week intensive course. All the instructors are very patient and we particularly found the 1 wk course useful in speeding up her progress.
Having had a bad experience at a different swim school, we moved to individuality last year and found the instructors, assistants, and office team are all brilliant. Verity in particular has been so patient with our daughter recently, when she lost some confidence and was reluctant to join in.
Would recommend.
Response from the owner
10 months ago
Thank you for the lovely comments!
Sophie Dean profile picture
Sophie Dean
1 year ago
In June I attended the aqua-natal classes instructed by Sarah through the third trimester of my pregnancy.

These classes really helped me relieve my anxieties of pregnancy after a previous late loss of a baby and helped me to feel more energised through the last stages of pregnancy and before labour.

I’ve always loved to be in the water, and always feel relaxed in water, so to be able to continue to do this was wonderful.
Sarah the instructor was very friendly, welcoming, caring and adapted to my needs week by week and I felt really safe with her.

It was also lovely meeting and being able to talk to other Mum’s at the same stage of pregnancy.

These sessions enabled me to have time to focus on just myself and the pregnancy for a short while which was really important. The timings mean’t that I could still be there for my other child’s bedtime before attending.

Thank you individuality swimming for this opportunity and thank you Sarah. I will be looking at booking baby sessions soon!

I will be recommending the aqua-natal sessions to all my expecting friends.

Best Wishes

Sophie
Response from the owner
10 months ago
Thank you, we love Sarah! Good luck with the new baby!
Abigail Jackson profile picture
Abigail Jackson
1 year ago
Fantastic! My son has been having 1-1 lessons for approx 6 weeks and the improvement seen in him is incredible. He has gone from being nervous around water to swimming with floaties. Our teacher has been nothing but welcoming, understanding and accommodating. Highly highly highly recommend!!
Response from the owner
10 months ago
Hi Abigail, sorry for the late response. Thank you for your comments.
S De C profile picture
S De C
1 year ago
My daughter has had the best experience in learning to swim with individuality swimming, she’s had 121 lessons with the most amazing teachers.
Her teacher Will is amazing and so kind, he has Taught her to be a very capable and very confident swimmer.
Our experience with the school has been so good and I would highly recommend.
A bit thank you for looking after Aria for the last few years.
Response from the owner
10 months ago
Thank you.
Zoe Miles profile picture
Zoe Miles
1 year ago
My 4 and 5 year old have swimming lessons with Individuality. We used another swim school previously but found the smaller groups much better. Both of mine really look forward to swimming lessons each week. The staff have always been polite and helpful.
Response from the owner
10 months ago
Thank you.
Bobbie Hatfield profile picture
Bobbie Hatfield
1 year ago
My daughter just had her first 1-2-1 lesson with Jodie. We were very nervous as she has tried teo swimming instructors so far (group sessions) with no luck. This was following her first set of lessons age 1 where she was dunked and it created a phobia where she would actually vomit on sight of a pool. Jodie was brilliant, so kind and understanding of her nerves, by the end of the lesson my daughter was actually gliding into the pool into Jodie's arms! We couldn't be prouder or more thankful to Jodie for her brilliant teaching!
Christine Ramirez profile picture
Christine Ramirez
1 year ago
Unfortunately our lessons ended on a sour note due to poor communication and clarification on the cancellation policy. After lessons with Anand - who was a great instructor, really warm, friendly, and great with my baby boy - for a number of months I had to cancel my lessons due to returning to work. Despite explaining this, and giving a months notice as requested I was charged for lessons 5 weeks after giving my months notice. This is apparently due to how the direct debits are arranged - it is not clear from the terms and conditions that this could end up being the case, and in our current financial situation at the end of maternity leave this is obviously not what we wanted to hear.

We did not receive any understanding or compromise from Hannah upon discussion of the matter; she even said other people have raised this point in the past, but they clearly haven’t clarified the T&Cs and take advantage of those who don’t make the exact date of when the cancellation notice needs to be received.

I also had to chase sorting out payment due to be returned to myself after a lesson was cancelled earlier in the year and they said they’d adjust the direct debit the following month.. they did not and I had to call multiple times to get this money back.
Amie McErlain profile picture
Amie McErlain
1 year ago
My two daughters have been swimming with Individuality for the past few years and I am so happy with the confidence they have gained in the water. The communication from head office is great, as is the online portal. We have been particularly happy with our eldest's teacher, Vladka. She's so great and we were sad to leave her when moving to the next class!
Catherine Butler profile picture
Catherine Butler
2 years ago
Excellent lessons and communication. Highly recommend.
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